Privacy Policy

1. Who We Are

The data controller for this website is Emavo Letters, an independent editorial publication based at 52 Tollington Road, London N4 3AH, United Kingdom. You can reach us by email at [email protected] or by telephone at +44 20 7284 3961.

This Privacy Policy explains what personal data we collect when you visit emavo.info, how we use it, the legal basis for each use, and what rights you have in relation to your data. We are committed to handling personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We collect the following categories of data when you use this website:

2.1 Data you provide directly

• Name and email address, when you submit the contact form on this website.
• The content of messages you send us via the contact form.

2.2 Data collected automatically

• IP address, browser type, and device type, collected via server logs when you access the site.
• Pages visited, time on site, and referral source, collected via analytics cookies where you have consented to analytics cookies.
• Cookie identifiers, collected when cookies are placed on your device — see our Cookie Policy for full details.

2.3 Data we do not collect

We do not collect financial data, identity numbers, or special category data as defined under UK GDPR Article 9. We do not collect data from children under the age of 13. If you believe a child has submitted data to us, please contact [email protected] and we will delete it promptly.

3. How We Use Your Data

We use the data we collect for the following purposes:

• Responding to enquiries. When you submit the contact form, we use your name and email address to respond to your message. We do not add you to any mailing list as a result of a contact form submission.
• Website functioning. Server logs are used to maintain the security and proper functioning of this website. They are not used for profiling or targeted advertising.
• Analytics. Where you have consented to analytics cookies, we use aggregated, anonymised data to understand how readers engage with content. We do not share individual-level analytics data with third parties.
• Legal compliance. We may process your data where required to comply with a legal obligation, such as responding to a lawful request from a public authority.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

5. Data Sharing and Transfers

We do not sell personal data to third parties. We do not share personal data with third parties for marketing purposes. We share data in the following limited circumstances:

• Hosting provider. Our website is hosted by a third-party hosting provider. Server logs, including IP addresses, are processed by this provider in the course of hosting the site. The provider acts as a data processor under a data processing agreement.
• Analytics provider. Where you have consented to analytics cookies, anonymised data is processed by our analytics provider. We do not enable any features of our analytics provider that allow individual identification or cross-site tracking.
• Legal requirements. We may disclose data if required by law or in response to a valid legal process from a competent authority.

Where data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO or transfers to countries covered by UK adequacy regulations.

6. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access. You may request a copy of the personal data we hold about you.
• Right to rectification. You may request that inaccurate data be corrected.
• Right to erasure. You may request deletion of your personal data where we no longer have a lawful basis for holding it.
• Right to restriction. You may request that we restrict the processing of your data in certain circumstances.
• Right to object. You may object to processing based on legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds.
• Right to withdraw consent. Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
• Right to complain. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data lawfully.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

7. Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Contact form submissions are retained for 12 months and then deleted.
• Server log data is retained for 90 days and then deleted.
• Analytics data (where consent has been given) is retained in aggregated form only, with no individual retention period.

8. Cookies

For full information on the cookies used by this website, the categories of cookie placed, and how to manage your cookie preferences, please see our Cookie Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The date at the top of the policy indicates when it was last revised. We encourage you to review this policy periodically. Continued use of the site after a policy update constitutes acceptance of the revised terms.